UPERDFI adapted its programs to the shifting needs of the College of Engineering. To keep up with the Technopreneurship initiative, UPERDFI through Trustee Ferdz de la Cruz, enlisted the support of McCann WorldGroup Philippines CEO Raul Castro in transforming UPERDFI into a more exciting brand.

McCann’s Adrian Quintana, Sid Samodio and Nix Morales presented the branding and messaging ideas for the UPERDFI to Pres. Chato Calderon, VP Rico Trinidad, Trustees Roger Buendia and Bing del Rosario, and ED Tito Aliga on January 8. UPERDFI lauded McCann for developing creative and forward-looking designs that are grounded in the legacy initiatives.

The Branding Designs will be presented during the 161st Board Meeting on February 20. Don’t miss it!

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